AI that works in the real world.
I help Australian businesses find where AI can save time, reduce costs and create competitive advantage — then I help make it happen.
I'm a former CEO and software developer who has spent more than a decade running businesses and building technology.
No AI hype. No generic strategy decks. Just practical opportunities, working systems and measurable results.
I've been on the other side of the table.
I've spent more than a decade running companies as CEO — first in manufacturing, then in e-commerce. Before that, I was a software developer.
I've managed teams, operations, technology and P&Ls. That's the lens I bring to AI.
Which AI tool should you buy?
Where is your business losing time and money, and can AI fix it?
You've probably already asked…
- Where should we actually use AI?
- Which processes should we automate?
- Are our employees using AI effectively?
- What information can our staff safely put into AI?
- Are we falling behind our competitors?
- How do we actually measure the ROI?
- We've bought ChatGPT subscriptions — why isn't anyone using them?
- Which AI tools are worth paying for?
- Should we build something ourselves?
- How do we introduce AI without disrupting the business?
That's where I come in.
Discover → Decide → Deploy
A three-stage path from AI curiosity to working systems. Each stage produces something concrete you can act on — whether or not you continue to the next one.
Discover
Understand how your business actually operates, and find where the time and money are going: manual processing, information bottlenecks, repetitive workflows, knowledge trapped in people's heads.
Decide
Prioritise what is genuinely worth doing — weighing return, implementation complexity, cost, risk, data requirements, security and how much change your team can absorb.
Deploy
Make it work inside the real business. Workflow automation, internal AI tools, private AI environments, knowledge systems, training and governance — sitting within how your team already works.
Ways to work together
Four clear starting points, scoped to where you are.
AI Discovery
Find the highest-value AI opportunities in your business, with an initial view of return and risk.
AI Roadmap
Assessment, opportunity map, prioritisation and an implementation plan you can budget against.
AI Implementation
Build and deploy the highest-value workflows — automation, internal tools, private AI, knowledge systems.
Executive AI Advisory
Strategic guidance for CEOs and leadership teams: what to build, what to buy, what to ignore.
Scope depends on the size of your business, the state of your data, and how complex the processes are — we set it together after the first conversation.
Client work
What this looks like when it lands in a real business.
Turning 3,000 client files into a firm-wide knowledge system
An Australian professional-migration law firm had two decades of expertise locked in folders and inboxes. Now it answers questions from its own history in seconds.
What this looks like for a financial advice firm
An illustrative scenario: the same knowledge-system approach applied to a practice that runs on client files, compliance records, and advice history.
New on the App StoreeTeleprompter — a teleprompter that never phones home.
A free, native teleprompter for iPhone, iPad and Mac that I built for my own talks. It scrolls your script at a speed you set to the point per second, flips for mirror rigs without stopping, and makes no network calls at all.
- No account, no cloud, no tracking
- Free, no in-app purchases
- Open source (MIT)
Good morning, everyone — and welcome.
Over the next ten minutes I want to show you something we have been building quietly for the better part of a year. Not a roadmap. Not a mockup. The actual thing, running.
But before the demo, let me tell you why we started.
Last spring we sat down with forty of our customers and asked a single question: what part of your day do you dread?
We expected to hear about pricing, or integrations, or the mobile app. Instead, almost every one of them described the same twenty minutes — the twenty minutes before a presentation, spent fighting their own tools.
That is the problem we set out to solve. Everything you are about to see follows from it.
Products & experiments
Systems I've built myself — the same patterns I bring to client work.
Advisor-in-a-Box
An AI-readiness assessment platform: questionnaire in, scored and benchmarked client-branded roadmap report out.
Collective Brain
Your company's memory — organised, permissioned, and answerable. A multi-tenant knowledge-graph app for SME teams.
Startline AI
An AI companion for motorsport event documents: folder of PDFs in — searchable vault, native app, Siri voice answers, and amendment diffs out.
Beyond consulting
I also write about technology, business, and living deliberately.
The Earth Game
Life might not be a video game — but it certainly feels like one. A tutorial, a review, and a few tricks for playing Earth well.
17 Letters to My Kids
Everything I'd want my children to understand about themselves, other people, and living well — as a series of letters.
Insights
Practical thinking on putting AI to work — frameworks, not hype.
Strategic AI Implementation Roadmap: From Curiosity to Operational Results
Most AI projects stall between the ChatGPT subscription and the P&L. A three-phase framework — Discover, Decide, Deploy — for Australian SMEs that want operational results rather than pilots.
Forward Deployed Engineering: The Strategic Bridge in the AI Era
Frontier models have commoditised intelligence. The advantage now sits in deployment — and the Forward Deployed Engineer is the role that makes it happen. What the job is, how it works, and what it pays in Australia.
One practical AI opportunity for your business. Every Sunday.
No AI news roundup. No hype. Just one idea you can actually apply.
Not sure where AI fits in your business?
Let's spend 30 minutes finding out. We'll look at:
- 1.Where your team spends unnecessary time
- 2.What AI could realistically improve
- 3.Whether there's a worthwhile project to pursue
No sales pitch. If I don't think I can help, I'll tell you.
Book a 30-minute conversation